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JOHNSON'S® Guide to Preparing for Your Baby

Congratulations on your little one! Whether their arrival is imminent, or you just discovered the fantastic news, there’s so much to look forward to, and understandably, a lot to take in.

Father lifting and kissing smiling baby
Mother and baby in nursery with Johnson’s® baby products

Setting Up a Nursery

Setting up a nursery doesn’t have to be a stressful job. It simply needs to be a cozy, functional room that you can bring your baby home to. Find a quiet, comfortable and calm space in your home and stock it with nursery essentials you may need. Choose a crib with a flat mattress and stock your changing table up with diapers and baby products.

Pregnant mother preparing for baby and holding her stomach

It’s been over 125 years since JOHNSON’S® formulas have been specially designed for baby’s delicate and unique skin. Now made with 50% fewer ingredients and designed with an easy-to-use pump, JOHNSON’S® is constantly improving from inside out.

Johnson’s® collection of baby products

Choosing Baby Products Without Parabens

All of JOHNSON’S® products are dye-free, sulfate-free and paraben-free, so you get peace of mind when you’re using any of our baby products.

Mother feeding baby

Choosing the Right Baby Gear

They don’t tell you how overwhelming it can be to choose the right baby gear. Safety should be the litmus test for what you get for your baby. This article will provide you several helpful links to product safety websites, including a complete list of recalls, to help you choose the safest products when preparing for baby.

Mother preparing for breastfeeding baby

Preparing for Nursing Needs

To get ready for breastfeeding, you’ll want to ensure both you and baby are comfortable. Find a chair you can relax into, have pillows nearby for support, and ensure your supplies are nearby. You’ll want to have burp cloths, a water bottle and nursing pads at the ready.

Using Johnson’s® CottonTouch™ newborn product

Preparing for a Newborn: The Gentleness of Cotton in Every Bottle

Our NEW COTTONTOUCH® was made with baby’s delicate and sensitive skin in mind. Hypoallergenic and gentle for newborn to toddlers, our line is made with cotton for skin that feels soft and smooth.